The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, is launching a new research programme focused on exploring the practical steps that the industry can take to unlock the full potential of data collaboration and clean room solutions in […]
Digital media measurement, data and analytics platform DoubleVerify has released its 2023 Global Insights Report, analysing trends from nearly 5.5 trillion media transactions across over 1,000 customers in nearly 100 countries. The report highlights key digital media quality trends, and demonstrates the need for always-on verification across channels to create the foundation for impactful performance. […]
TV measurement company iSpot has completed what it says is a critical phase of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and connected TV. The successful integration, piloted with 11 advertisers across dozens of […]
LG Ad Solutions and Tyroo, a regional adtech company in APAC, have joined forces to offer Connected TV (CTV) advertising solutions across the region. The partnership establishes exclusive reseller agreements for CTV native ad formats in Indonesia, Malaysia, the Philippines, Singapore and Thailand.Advertisers in these countries can now use LG Ad Solutions’ advanced targeting capabilities […]
Warner Bros Discovery US Ad Sales has revealed new partnerships with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly which it says further demonstrate greater attribution and efficacy of advertising campaigns across its linear, digital and advanced audiences. These providers will work with Warner Bros Discovery to prove campaign effectiveness across multiple platforms and provide […]
Open web search intelligence platform Captify is integrating with content data platform IRIS.TV. Marketers will be able to use Captify to target relevant, brand-suitable video inventory across thousands of IRIS-enabled premium publishers and billions of monthly video impressions worldwide. This partnership will introduce Captify’s search intelligence to IRIS.TV’s contextual video ecosystem, bringing with it deterministic […]
Digital advertising technologist PubMatic has launched Activate, an end-to-end supply path optimisation (SPO) solution designed to allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale. Initial launch partners include dentsu, FuboTV, GroupM, Havas, LG, Mars, and Omnicom Media Group Germany, among others. According to PubMatic, […]
Digital video advertising spend increased 21 per cent in 2022 to $47.1 million (€42.6bn) and is projected to rise an additional 17 per cent to $55.2 billion in 2023, according to IAB’s 2022 Video Ad Spend & 2023 Outlook: Defining the Next Generation report. Released at the 2023 IAB NewFronts, in conjunction with Standard Media Index […]
VIZIO Ads, the addressable advertising unit of the connected entertainment specialist, has launched VIZIO Branded Content Studio (VBCS), a new business unit created to bring fresh content offerings to millions of VIZIO viewers. The new division will be responsible for developing a slate of data-informed programming across a variety of formats and deliver entertainment viewers will […]
Findings from audience measurement, data and analytics specialist Nielsen’s 2023 Annual Marketing Report, indicate that 84 per cent of marketers are including streaming platforms in their media planning to meet their audiences, yet only 49 per cent of survey respondents view OTT and CTV as effective advertising channels. The fifth annual report, which surveyed nearly […]