Industry players from the ad-supported streaming television sector are to work together to help build a healthy ecosystem that values independent voices and programming, with the formation of the Independent Streaming Alliance (ISA). The ISA is a procompetitive independent industry forum to proactively engage and work collaboratively with consumers, platforms, regulators, and media. ISA founding […]
Industry consortium IAB Tech Lab has formed an Advanced TV Commit Group which will lead the development of technology frameworks, technical standards, and market strategy to make every TV environment addressable. The Group aims to drive interoperability and standardisation across the entire TV ecosystem. Inaugural members include: Extreme Reach Paramount EW Scripps NBCUniversal GroupM VAB […]
Nielsen has released The Push For Change: Examining LGBTQ+ Representation in Media and Advertising report, which highlights that gender diverse audiences are increasingly more welcoming to brand engagements that are targeted based on sexual orientation and/or gender identity. Yet, while these audiences are more receptive to targeted brand messaging, there is still a significant gap in […]
Impression-based TV advertising specialist DISH Media has launched DISH Connected, a solution that allows DISH TV’s live linear inventory to be executed programmatically. This solution delivers real-time, targeted advertisements to Internet-connected DISH set-top boxes, providing advertisers access to DISH inventory in the same manner as a SLING TV campaign. “Marketing dollars continue to shift more […]
One-stop advertising specialist RTL AdAlliance’s newly-introduced smart TVT (smart TV Targeting) pillar, added to the smart Audiences product suite, is designed to enables advertiser to target audience segments based on detailed anonymised TV profile data, while the two other pillars are based on privacy-safe sociodemographic and contextual reference. smart TVT is initially available for international […]
Publicis Media has partnered with ITV and InfoSum to launch a UK campaign using Epsilon’s Core ID solution, which will enable brands to better target their desired audience within ITVX. Leveraging Publicis Media’s PMX Lift, which launched in the UK in 2022, this new offering combines the scale of Publicis Media, with the data and […]
Sell-side advertising company Magnite has confirmed that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms. Banijay Rights will leverage Magnite’s SSP and SpringServe’s ad server technology across its FAST channel inventory globally. These technology integrations with […]
UK commercial broadcaster ITV has unveiled a service designed to help brands build robust, accurate measurements of the outcomes from TV advertising, across multiple metrics on both regional and national campaigns. Unveiled on stage at the ITV Showcase in Manchester, and created by ITV AdLabs, Geo-X by ITV provides tools, analysis and data to advertisers […]
An ANGA COM panel gathered senior representatives from the main SVoDs and in-country broadcasters to debate new growth in TV and video. Christoph Schneider, Managing Director of Prime Video Germany, pointed out that as household penetration of services was lower than in most European markets, there was plenty of potential for growth. That was as […]
Samsung Ads Europe, the advertising division of Samsung Electronics, and digital media measurement, data and analytics software platform DoubleVerify (DV) have noted what they say are “exceptional” results from DV’s new CTV viewability measurement solution on Samsung TV Plus. Samsung’s free, ad-supported streaming TV (FAST) and video-on-demand service achieved a 92 per cent viewability rate; […]