Mediaocean, the mission-critical platform for omnichannel advertising, has joined the TikTok Marketing Partner Programme as a badged partner.

Mediaocean first announced its partnership with TikTok in September of 2021 and now offers self-service functionality to create, manage, and optimise ad campaigns on TikTok. With one billion people around the world using the TikTok platform, it has become a critical component of marketing strategies for brands and their agency partners.

With the latest product release, Mediaocean Social Ads (Scope) clients can now automate the delivery of reporting and manage ad campaigns across TikTok. The addition of TikTok provides clients with tools to manage Facebook, Instagram, TikTok, Snapchat, Twitter, LinkedIn and Pinterest through a common interface. Brands and agencies can accelerate their campaigns with intuitive workflows and automation. Advertisers can discover, activate, and scale first-party audiences using Scope’s full audience suite of capabilities while incorporating measurement data to uncover and accelerate true business outcomes.

“This expansion puts us one step ahead of other platforms that are just beginning to leverage tools and services to scale with TikTok advertising,” said John Nardone, President of Mediaocean. “Mediaocean clients have enjoyed strong outcomes by leveraging the capabilities we first introduced last year, and we are excited to offer an even greater depth of support to execute self-service ad campaigns on TikTok alongside other platforms.”

“Through TikTok For Business, we’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community,” sadded Melissa Yang, Head of Ecosystem Partnerships, TikTok. “We’re thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimise ad campaigns on TikTok. We can’t wait to collaborate with partners to bring a creative and joyful experience to our brand partners and the broader TikTok community.”