Infillion, an advanced media buying platform, has announced a partnership with Innovid, an independent advertising platform for the delivery, personalisation, and measurement of converged TV across linear, connected TV (CTV) and digital, to together bring simplified creative workflow and expanded publisher reach for Infillion’s award-winning choice-based CTV ad technology. With this industry-first partnership, CTV publishers […]
Among automotive advertisers, connected TV (CTV) now accounts for nearly 70 per cent (68 per cent) of global video impression share in 2022, an increase of 100 per cent compared to 2019 – with mobile and desktop steadily declining year-over-year (YoY). This is according to an automotive vertical benchmarks report released by Innovid, the independent […]
Azerion has announced a Connected TV (CTV) partnership with XITE, a music video platform that provides interactive TV and streaming services, offering a personalised music television experience to their audience. The advertising inventory on XITE’s TV channels and interactive TV app, will be offered directly and programmatically through Azerion’s in-house supply-side platform, Improve Digital. “We […]
Love TV Channels has selected RTL AdAlliance to sell the advertising rights for its recently launched FAST offer. RTL AdAlliance will be including the channels Love Wine, Trailers and Love The Planet in its growing Connected TV portfolio. Advertisers will be able to book TV spots within a linear ad break integrated into the audience-specific […]
YouTube is replacing the two 15-second ads that viewers currently see prior to watching a video with one 30-second ad that is unskippable – unless users pay for a $120 (€111) ad-free Premium tier. The new ads will only apply to those watching on connected TVs (i.e., not mobile viewing), and be shown before top-performing […]
Integral Ad Science (IAS), a specialist in digital media quality, has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). Accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics – including general invalid traffic detection – in CTV environments (applicable to certified traffic only). IAS […]
TV measurement company iSpot has completed what it says is a critical phase of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and connected TV. The successful integration, piloted with 11 advertisers across dozens of […]
LG Ad Solutions and Tyroo, a regional adtech company in APAC, have joined forces to offer Connected TV (CTV) advertising solutions across the region. The partnership establishes exclusive reseller agreements for CTV native ad formats in Indonesia, Malaysia, the Philippines, Singapore and Thailand.Advertisers in these countries can now use LG Ad Solutions’ advanced targeting capabilities […]
Connected TV (CTV) now accounts for over half (51 per cent) of global video impression share, an increase of 10.9 per cent compared to 2021 – with mobile and desktop steadily declining YoY, according to a benchmarks report from advertising platform Innovid. “In 2019, CTV accounted for just 31 per cent of total impression share […]
LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, has released the findings of a study that found that gamers are more likely to watch free, ad-supported streaming (FAST) than all CTV owners, with nearly two-thirds of gamers spending at least two hours a week streaming via FASTs. Additionally, gamers subscribe to […]